WP2 will create the identity of the project, deliver messages and involve all stakeholders in the implementation process. The envisaged activities will promote the project objective and aims; will inform the target groups and beneficiaries about the opportunities that they have to participate in different events, trainings and scientific workshops; the local population will be informed regarding the benefits of environmental interventions within the action and how could local people contribute to preserve the endangered vine varieties. The LB will ensure the coordination, management and general implementation of the entire project. All the PBs will be involved in reference of local organization of events, information of the target groups and media. Procurement experts will be hired for elaboration of tender procedures and documentations. PR external experts will provide professional support to the subcontractor, monitoring of the implementation and observation of VIM and PIM requirements.